If you were to research the global scope of social media, you’d realize just how powerful and influential it is. Most of us already use the social networking site, Facebook, and are one of its 900 million active users who use its social tools to read posts and interact with other individuals.
As to interaction and exposure, most Facebook users have hundreds of friends who share similar interests in hobbies, work and personal endeavors. Facebook connects you globally to like-minded people who share common factors such as similar likes and links. Facebook also updates you constantly with latest news when you participate in groups and events. What more could you ask for?
Marketing on Facebook
If you’re seeking free exposure and want to tap into “potentially” unlimited traffic, then Facebook can help. It’s a subtle but effective way of marketing your services to potential clients who share similar interests and goals. To a global extent, you can advertise your services and land more gigs. It’s very much a part of what’s trending today, and this trend is known as social media marketing or SMM.
How to Market Your Services via FB
Are you ready to join the trend of freelance writers who market their services via Facebook? If so, then read the following 10 tips and see how they click with your venture.
Tip #1: Register on FB
To capitalize on the power of SMM, you first have to be active on Facebook. Take that first, real step and register for an account.
Tip #2: Write a unique profile
Most people think that creating a profile is only about posting photos and filling up your pages with useless information. Well, a
Facebook profile can do more than that.
As a freelance writer whose goal is to market your writing services to potential clients, visualize your profile as a way of establishing your identity. Aside from allowing users to view your education and skills, you can allow them to see your job and work experience. This further builds your credibility as a writer.
Tip #3: Create your presence
To build relationships with clients and other writers, you first have to come across as a friend. The friendliest way to capture interest and captivate attention is to
post updates on your wall on a daily basis. You can post images of you at work or at leisure. With this kind of presence, it makes you more human and approachable.
Tip #4: Make your presence felt
Since Facebook is all about reaching out and connecting, you must let people know that you’re online, active, and ready to chat. You need to show activity through occasional posts on your wall as well as frequently commenting on other’s pages. Gradually diversify your social activities into business by posting likes and comments on activities within writers’ forums and publishers’ websites.
Tip #5: Showcase your services
Other than using words to plug events and post notes on FB, you can also use photos and videos. These are vivid, colorful ways of showcasing your personality and marketing your services.
Tip #6: Tap on the potential for outsourced work
As to outsourcing, take note that about 25% of users are registered in the U.S. while the majority is based elsewhere. Out of these many users, you never really know how many of them are into writing and publishing until you care to find out.
Tip #7: Capitalize on ads and links
Facebook offers many third-party applications that link to other websites. Thus, this social site becomes a platform for reaching out to people whose interests you have identified. Already, there’s so much interest in ventures such as freelance writing. These include job ads for anything from copywriting to translating and transcribing.
Tip #8: Hook it up to your mobile
Another amazing thing about Facebook is that you can access it on your mobile phone. With mobile phones and hands-free gadgets being the current craze, you can stay in
touch with a select group of people. These are the people who love to free up their time, be on the go, spend less time at work, and socialize on the side.
In addition to your strategy of promoting your services through emails and articles, you can also capitalize on the power of texts. When your reputation spreads through text messaging on Facebook and micro blogging on Twitter, it’s more likely to become viral.
Tip #9: Be widely liked!
Before individuals text and tweet about you, of course, you first have to be “liked.” The more you’re liked, the more you
will receive friend requests and invitations. As you add more friends and confirm new acquaintances, these open the way for more contacts, whether business or personal.
Tip #10: Be very engaging!
To be successful in business at FB, it’s not enough to just be friendly. You have to be very engaging! Be enthusiastic and make your excitement contagious! You can do this by being witty in your choice of words. At the same time, enhance your presentation with photos and support it with titles and captions. These will help generate more incoming attention, some of which could benefit your writing venture.