They say that “content is king” because consumers are always in search of information, as well as tips and tricks, that can help them make smarter decisions. But with so many businesses creating plans for releasing exciting and relevant content that will attract buyers, how can you be sure your brand will stand out and keep people interested?
It starts with sharing the highest quality content that is optimized, relatable, shareable, and easy to understand. And this is where hiring a freelance writer can make a difference.
From writing internal documents for your staff to producing compelling marketing materials to vendors and customers, a writer who understands your needs, and can deliver what you request in a timely fashion, can be an invaluable resource.
It’s Wise to Invest in a Content Strategy
The obvious reason to create high-quality content for your business is to promote your products or services. But here is another reason to invest time, money, and resources into content creation: bad writing can cause you to lose money!
According to Muck Rack, Josh Bernoff estimated that low-quality writing comes with a hefty cost of around $400 billion annually for American businesses. What does this mean? Put simply, your business might lose out on sales if your writing is full of mistakes, too long, filled with hard-to-understand terms, or disorganized.
The goal is to release materials that increase traffic to your website, boost sales, and keep people coming back. But this might be easier said than done, especially if you don’t have a strong team of writers to help you.
Writing High-Quality Content for Business Can Be Challenging
Writing for a casual audience may be easy. On the other hand, writing for a professional audience, or writing in a manner that effectively markets your products and services to consumers, can be challenging. There are a lot of details to juggle, and a writer needs to be versatile and talented enough to create engaging, original material in the appropriate voice and format for the type of content that’s required.
Here are a few of the reasons why content creation is harder than it might appear to be:
Businesses need more than just website copy and articles for their blog
Even though you might immediately think of blog posts and website copy, the truth is that businesses need different types of writing that will go beyond the basics. For example, they may need to develop:
- white papers
- press releases
- email and social media copy
- advertising materials
- instruction guides
- and more!
Writing is needed in every area of a company’s operations, from management to marketing. Moreover, it is important to ensure that all writing is clear and concise.
Writing for different audiences isn’t always simple
Regardless of the type of writing that you need for your business, one thing that you will likely realize once you sit down to do it yourself is that it’s a lot harder than you thought.
Quickly putting your ideas down on paper might be sufficient when you are writing for personal reasons. But when your aim is to clearly communicate with consumers, stakeholders, investors, staff, the press, and others in the professional world, things can get complicated. For instance, you may find that you don’t know how to properly structure a piece to get your ideas across in a way that will ensure others will easily understand you.
There are rules to follow
In addition to following copyright rules to ensure originality and avoid plagiarism, when it comes to writing for different objectives in business, there are various rules and recommendations that should be followed. Even when writing for the web, different guidelines apply than when writing for other formats, such as print.
These rules are there to help improve the quality and effectiveness of your content. A freelance writer who is already well-versed in these rules can get right to work, and they can also ensure that your content is optimized, written in the appropriate tone for your audience, and formatted in a way that makes the information digestible and shareable.
It’s hard to create content that stands out
Creating excellent original content is easier said than done. But, once again, a professional freelance writer can help because they know how to produce copy that’s better than what your competition has to offer.
Writing takes quite a bit of time and effort, and it requires research skills to ensure accuracy. Plus, if you are producing content for a specific industry, knowing how to write for a particular audience is yet another key factor in helping to ensure it will be noteworthy.
Why Hire a Writer?
Still not sure if you should hire a freelance writer? Here are three reasons why businesses choose to take this step:
1. Freelance writers can produce a variety of content
In order to begin to recognize the benefits that your business can derive from working with writers, you need to first have a basic understanding of what freelance writers do.
Put simply, an experienced writer can dive right in and help you produce a variety of content to support your business. This can include short-form and long-form pieces, as well as video scripts, technical writing, speeches, and more.
2. Poor quality writing can frustrate your own staff
Businesses should focus on creating well-written letters, guides, reports, emails, etc. for their staff, just as they focus on creating compelling content for their target audience. Unfortunately, without the help of professional writers, this might be difficult to achieve.
According to Harvard Business Review, workers who receive business materials that are poorly written often find that they end up wasting time as a result. What constitutes poor quality writing? Well, the points being made might be unclear, or the material might be disorganized or too long, as a few examples.
Hiring freelance writers can help businesses ensure that their messages are easy to understand, whether they are communicating internally or they are trying to increase conversions. This can help improve collaboration and productivity among workers, as well as help consumers develop a level of trust in a brand.
3. Writers can help you promote your mission
If your goal is to discuss your brand’s mission and values, and if you want to prove that your offerings are better than what your competition is selling, it’s smart to hire a freelance writer to help you accomplish these tasks.
The stronger your message, the better, because this helps boost the odds that you’ll overcome all of the noise created by competitors. Saturated markets can be tough to navigate, and differentiating yourself is key. High-quality writing can be a valuable tool in sharing a message that resonates with your target audience.
You Can Find Top-Notch Freelancers with the Help of Writing Services
For all of the above reasons and more, savvy businesses hire writers to get the job done right. So, if you’re ready to improve the quality of your content, you can begin by searching for professionals who know how to work efficiently without sacrificing quality.
Hiring writers to work for you on a freelance basis can be beneficial, whether you only need content sporadically or you want to collaborate with a writer to create content on a consistent schedule. Thankfully, with the help of content writing services, you can easily connect with proficient writers who are capable of crafting the materials that your business needs.
About the Author
Lisa Selvaggio has been freelance writing, editing, and proofreading since 2012. She’s worked with a variety of clients across various industries, including health and fitness, pets, business, lifestyle, real estate, and tech.