If you want to work in the exciting field of freelance copywriting and don’t know how to get jobs, then you’ll absolutely need to read this article in its entirety.
Within this article you’re going to learn exactly what it takes to get all of the freelance copywriting jobs that you’ll ever need. We’ll be discussing how to set up before and after scenarios for your prospects, the one emotion that will turn readers into buyers, agitating your prospects into becoming buyers, the art of storytelling, and the importance of long sales letters.
1- Freelance copywriting tip – Before and after scenarios:
Creating a perfect before and after scenario will motivate your prospects into buying your product. You need to paint a picture of someone similar to them and the problems or pain that they may be going through right now. Then you need to explain how your product solved what they were going through. Use specific examples to show your prospects how and why your product can change their life.
2 – Envy – One of the best emotional triggers:
All freelance copywriting experts know and understand how to use envy within their copy as a hot button to set off emotional triggers. Envy can become a huge motivator in turning readers into buyers. You can easily add envy within your copy by simply telling a story of how someone similar to their position has solved their problem by using your service.
3 – Freelance copywriting tip – Agitating your prospects:
A key tip that freelance copywriting experts use within their copy, is to agitate their prospects into the point of realizing their emotional pain. By understanding the needs of your prospects and then talking about their specific pain will make them think that you know their situation intimately. Once they have been reminded about their pain it your duty to provide them with the proper solution.
4 – Freelance copywriting tip – Storytelling:
Telling stories is a great way to engage your customer within your conversation. It’s much easier to convince a person to buy your product by telling a story; because you can highlight the main benefits in your story and sell to them without them thinking that you are actually selling them on something.
5 – Using long sales letters:
This has been a big debate for a long time between freelance copywriting novices and experts alike. The thing to remember is that your sales letter isn’t for you but for your prospect. For this reason your sales letter needs to be as long as you need it, in order to get the job done. Don’t waste time worrying about the length of your copy, make your sales letter as compelling as it can to your prospective client.
If you remember to share before and after scenarios with your prospect, using the emotional trigger envy, telling stories, creating your sales letter as long as it needs to be to get the job done, and agitating your prospects to remembering emotional pain; there is no doubt that you will get as many freelance copywriting jobs that you will ever need.