AI can just write your content, right? Not so fast.
Content creation is an art. ChatGPT might be able to spit out copy, but that copy isn’t going to be particularly engaging. It may not even be accurate. And it definitely won’t speak to your audience’s needs and pain points.
SEO-savvy writers are an integral part of your content marketing strategy. They don’t just drive traffic to your page—they also ensure that once would-be consumers land on that page, they’ll be riveted. That means conversions.
Instead of relying on AI tools or blog writers who don’t have experience with SEO optimization, hire a blog writer with a proven track record of creating quality content and ensuring search visibility. What does that mean? Here’s what to look for in SEO blog writing services.
What Are SEO Blog Writing Services?
SEO blog writing services drive organic traffic to your website by ensuring your content ranks highly in search engine results. This improves your brand’s visibility and helps you get more engagement.
A skilled SEO writer doesn’t just use target keywords at random throughout a post and call it a day. They research and target the keywords that have high search volume and strong search intent alignment with the right topics. They know how and where to link to internal pages to keep users occupied on your website.
They look at the big picture, including how to improve the brand’s digital presence. You’ll get more traffic. And more traffic means more conversions.
Regular Blog Posts vs. SEO-Driven Posts
From that description, you’re probably wondering why all blog posts aren’t SEO-driven. But narrative-first content has an important place in your marketing strategy.
While SEO blog posts are mainly about driving organic traffic to your website and improving search engine rankings, regular posts are more about speaking to your existing audience, improving brand loyalty, and facilitating conversions. It’s not quite as simple as “SEO content drives people to your page, and regular posts keep them there,” although that’s part of it.
Through non-SEO posts, you can engage readers through thought leadership, how-tos, multimedia resources, social posts, and nurture emails.. It’s an opportunity to experiment and really engage with your audience.
Why SEO Matters for Blog Content
When was the last time you Googled something and navigated past the first results page? Probably not in a while, if ever. One study even finds that the first organic Google search result has a 28.5% CTR.
You want your content to rank, not just fill space.
That’s why SEO matters. Few people are going to dig past the first handful of results, so you have to ensure your content is high up on the list. SEO writing ensures your posts have credibility and include the content searchers want to see.
SEO posts drive traffic and generate leads with quality, optimized content. You must post consistently and establish authority in the field. This will help you expand your reach and gain greater visibility.
Without quality SEO content, you could lose out on sales. You’ll have to rely on expensive advertising instead of organic search results. In comparison, working with SEO blog writing services is highly cost-effective.
Why Blogs Still Matter in the Age of AI Search
You may be hearing a lot of chatter about blog posts, especially SEO content, mattering less (or not at all) in the age of AI.
Not so. Blog posts matter. They’re part of a strong SEO and content marketing strategy. And even with AI coming in hot, SEO content is essential for your brand.
In an analysis of 25,000 user searches, Tomasz Rudzki, co-founder of ZipTie, found that web pages that have the no. 1 spot in Google search results have a 1 in 4 chance of landing in responses generated by AI platforms.
So, how do you ensure AI tools see value in your blog posts? AI search favors fresh, authoritative content. By regularly updating your posts and publishing consistently, you can build topical authority and help your content surface in AI overviews.
Key Benefits of SEO Blog Writing Services
The best seo blog writing services offer myriad benefits to your brand. They include:
- Better Website Traffic: Increase visits to your website and improve CTR.
- Stronger Keyword Targeting: Understand the keywords that drive traffic to your website.
- Authority Building and Trust: Establish yourself as an authoritative brand and build consumer loyalty.
- Better ROI from Content Marketing: Gain leads and drive conversions from SEO content.
Qualities of an SEO Blog Writer
Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) is a framework Google quality raters use to assess content quality. While the guideline doesn’t factor into Google’s search algorithm to determine rankings, it does play a significant role in evaluating the reliability of the results—and the authority of the person who wrote them. Meeting these standards isn’t the only consideration when gauging an SEO blog writer’s work, but it’s an important one, along with the following qualities.
Strong Writing and Storytelling
An SEO writer is a storyteller first and foremost. It’s impossible to separate the two. Without foundational writing abilities, a professional can’t craft compelling SEO content. The partner you want has honed their writing skills and knows how to create a narrative.
SEO Knowledge
SEO knowledge, encompassing keywords, on-page optimization, and metadata, is helpful for crafting blog posts that are both well-optimized and well-written. That will help you improve search engine rankings. While you may think that an SEO expert can come in and optimize the post after it’s written, the writing will flow much better if the writer creates it while already armed with solid knowledge of SEO best practices.
Ability to Match Brand Voice
SEO is about more than rankings. It involves building and supporting your brand. So, the writer should be able to match your business’ voice and style. When they’re just getting started, this may require some finessing and flexibility on your part. But a skilled writer will be able to adapt to your voice quickly.
Experience in Your Industry
It’s helpful to work with a writer who knows your industry. That will allow them to tell the story you want to tell. They will understand the terms, messaging, and inner workings of your niche and audience.
How Much Do SEO Blog Writing Services Cost?
SEO blog writing services pricing varies according to the model. Usually, SEO writers charge an hourly, per-word, or per-project rate. Prices vary depending on factors like the writer’s experience, the industry, and the length of the post.
For example, a newer copywriter might charge $35–40 per hour or $0.1 per word, while a more experienced professional with niche expertise in your field could have rates closer to $100 per hour or $1.00 per word. Many writers have retainer fees or apply discounts for bulk assignments. At FLW, our rates are typically $50–70, depending on the project scope, industry, and experience needed.
Common Mistakes When Hiring Blog Writers
Choosing Writers Without SEO Expertise
SEO writing is a skill. Not all blog writers have SEO expertise. Your brand needs a professional who does have that experience and can blend SEO strategy with compelling, high-quality writing.
Relying Too Heavily on AI
AI can’t do the job for you. In some cases, you may be able to use AI as a tool or assistant to help (read: not do it for you), but it shouldn’t be performing any of the writing for you. For instance, it could assist with brainstorming ideas, but it shouldn’t craft the concept.
Overlooking Quality in Favor of Speed
Great writing takes time. Sacrificing strong content in favor of fast turnaround won’t get you the results you want. Google doesn’t just look at keywords; it also looks for authority and quality. Plus, everything you publish is a reflection of your brand, and you don’t want low-grade work out there reflecting poorly on you.
How to Find the Right SEO Blog Writing Partner
The usual ways to find the right SEO blog writing partner include vetted networks, agencies, and freelance marketplaces. To find the writing partner for your business, you should investigate these three channels.
There are some pros and cons to each. For example, agencies don’t always deliver high-quality results, and the pricing can be variable. Relying on the people you know works in some cases, but not everyone has a vast, reliable network.
Most freelance marketplaces like Fiverr or Upwork cast a wide net. They don’t specialize in SEO writing or even blog writing. But FLW focuses exclusively on providing the best writing services with writers vetted by other writers, ensuring quality, SEO optimization, and scalability.
Repurposing Blog Content Across Channels
Blog content is the gift that keeps on giving. You can repurpose it across channels, including email marketing, social media, FAQs on your website, sales materials, and other channels. By repurposing, you’ll extend your reach and maximize your ROI. It’s an important tool in your marketing arsenal.
Hire a Blog Writer Who Understands SEO
It’s time for you to find an SEO blog writing service that means business. Position yourself as a leader in your industry, and build organic traffic. Hire a blog writer with a proven track record of outstanding content creation in your niche.
