The world of public relations is a lot like the world of advertising — the more creative you are, the more successful you will be. Of course, more often than not you will be using fairly standard techniques such as press releases to promote your client. However, if you can inject some of your own personal creativity into these tried-and-tested methods
Writing doesn’t have to be a lonely, solitary pursuit, holed away in the confines of your study. It can be an adventure ripe with exotic backdrops perfect for inspiring that next great novel. Getting there is a matter of creativity worthy of your brilliant story.