Hire a Product Description Writer to Grow Your Sales

Clear, engaging product content from experts who can get started without delay.
Get persuasive product content delivered quickly by vetted industry experts. Hire a product description writer from FLW and start showcasing your products in ways that build trust and drive results.
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E-commerce expert in fashion, electronics, and apparel

Why Hire a Product Description Writer with FLW

Poorly written product content confuses buyers, damages trust, and can even create compliance risks. With product description experts from FLW, give customers the details they need to trust your brand and make informed buying decisions.

Here’s What Sets FLW Apart:

Expert Writers You Can Rely On
Every professional in our network is carefully vetted for writing skill and reliability, so you get consistent, high-quality content.
Specialized Industry Experience
Across software, healthcare, manufacturing and more, our writers know the language, standards, and compliance needs of your field.
Flexible Engagements
Whether you need bulk descriptions, ongoing catalog updates, or help on a single project, we’ll structure support around your business goals.
Affordable, Scalable Solutions
Access top-tier talent without the expense of full-time hires, and scale output as your business evolves or product listings change.
Seamless Integration
Our product description copywriters onboard quickly, adapt to your workflows, and collaborate like part of your internal team.
Upgrade Your Product Descriptions

Your Success, Quantified

0%+
writer placement rate
Clients are consistently matched with a writer who meets their needs.
0+
hours saved per hire
Time that would otherwise be spent recruiting, vetting, and onboarding in-house.
0%
of clients expand scope within six months
Proof that our writers deliver ongoing value that grows with your business.

A Smarter Way to Hire Product Description Writers

Our process makes finding the best product description writer fast, reliable, and stress-free. From your first call to your first published product page, here’s what to expect:

Here’s what you can expect:

Step 1: Discovery Call
It all begins with a conversation about your product lineup, business goals, and target audience. This helps us shape a content approach that positions your products for maximum impact.
Step 2: Product Description Writer Recruitment
Our team searches FLW’s vetted network to find writers with the right balance of writing expertise, industry knowledge, and style to best fit your needs.
Step 3: Product Description Writer Selection
We then present you with carefully chosen candidates and writing samples. You’ll select the professional who best fits your project, budget, and workflow.
Step 4: Kickoff Call
Once your writer is selected, we host a kickoff to align on expectations, project scope, and timelines. This ensures your writer can start strong and deliver on-brand content.
Step 5: Scale as Needed
As your catalog grows, adding writers or expanding support is simple. Whether you need ongoing descriptions, bulk updates, or specialized documentation, FLW scales with you.

Industries We Serve

Strong product content requires an understanding of the standards, terminology, and expectations of your sector. That’s why FLW matches you with writers who combine writing ability with industry-specific experience, ensuring your descriptions are accurate, persuasive, and fit for your market.

Fashion & Apparel
Fashion & Apparel
Writers with retail and fashion experience craft product descriptions that capture style, fit, and fabric detail while aligning with your brand’s unique tone and audience.
Beauty & Personal Care
Beauty & Personal Care
Compelling offers, product launches, and seasonal messages that capture attention and drive conversions.
Home & Lifestyle
Home & Lifestyle
From furniture and décor to kitchen essentials, our writers produce warm, evocative content that helps customers envision your products in their everyday lives.
Electronics & Gadgets
Electronics & Gadgets
Skilled in translating technical specs into accessible, benefit-focused language, our writers make even complex products easy to understand and buy.
Health & Wellness
Health & Wellness
Expertise in fitness, supplements, and self-care informs clear, empathetic, and motivating content that supports informed wellness choices.
Food & Beverage
Food & Beverage
Flavor-forward storytellers create appetizing product copy that highlights quality, ingredients, and experience while remaining compliant with labeling standards.
Outdoor & Sporting Goods
Outdoor & Sporting Goods
Bringing enthusiasm and expertise to gear, apparel, and equipment, our writers craft descriptions that emphasize performance, durability, and adventure.

Product Description Writers With Proven Expertise

Our network includes professionals who craft product content that showcases features, communicates value, and motivates customers to buy.

Marcus
  • 15+ years producing product content for manufacturing and industrial clients
  • Specialized in catalogs, technical data sheets, and B2B product listings
  • Strong collaborator with engineering, product, and marketing teams
Priya
  • 10+ years writing for medical device and healthcare technology companies
  • Background in regulatory documentation and patient-facing content
  • Experienced in translating complex product specs into clear, compliant descriptions
Jordan
  • 8+ years creating e-commerce product copy for fashion and consumer electronics
  • Well-versed in blending SEO best practices with persuasive storytelling
  • Skilled at managing bulk product launches across multiple platforms
Find a Writer in Your Industry

Types of Product Content We Deliver

E-commerce Product Descriptions
E-commerce Product Descriptions
Persuasive product copy tailored for online stores, catalogs, and landing pages to drive conversions.
Category & Collection Pages
Category & Collection Pages
Optimized copy that connects related products under a unified theme and guides buyers toward confident purchase decisions.
Landing Page Copy
Landing Page Copy
Targeted messaging that turns clicks into conversions through compelling headlines, persuasive storytelling, and clear calls to action.
Product Titles & Meta Data
Product Titles & Meta Data
SEO-friendly titles, meta descriptions, and tags that enhance discoverability, click-through rates, and search performance across platforms.
Product Guides & How-To Content
Product Guides & How-To Content
Educational content that helps customers understand, use, and get the most from your products.
Strengthen Your Product Content

Cost & Engagement Model

From launching new items to refreshing existing catalogs, product content demands are always changing. FLW offers flexible options to match your pace, priorities, and budget.

Ongoing Retainers
Maintain a consistent voice across your catalog with a dedicated writer who updates and optimizes descriptions as your product line grows or changes.
Project-Based Engagements
Tackle high-priority initiatives like a product launch, seasonal rollout, or catalog overhaul with clearly defined scope, timeline, and deliverables.
Hybrid Models
Blend steady support with project-specific bursts, giving you the flexibility to scale up during peak demand and streamline when things slow down.

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Benefits of Outsourcing Product Description Writing

Building an in-house content team isn’t always practical. Outsourcing product description writing gives you flexibility, specialized expertise, and the efficiency to keep your catalog moving forward.

Cost Savings
Skip the salary, benefits, and onboarding expenses of a full-time hire. Outsourcing gives you access to expert product writers at a fraction of the cost, delivering professional-quality content without stretching your budget.
Faster Turnaround
Writers with experience in product content know how to structure, optimize, and deliver descriptions quickly. That means faster launches, quicker catalog updates, and more time driving sales.
Specialized Skills
From SEO-focused e-commerce copy to highly technical specifications, outsourced writers bring the niche expertise your catalog demands. They understand how to balance compliance, readability, and persuasion to fit your industry.
Reduced Overhead
Outsourcing minimizes the hidden costs tied to full-time employees like management, payroll, and training. Writers scale up or down with your workload, keeping operations lean and freeing your team to focus on growth.

Trusted by Businesses Like Yours

Choosing to work with you for our copywriting needs remains one of our best decisions. We had an easy time onboarding, the team was very understanding of our needs when it came to voice, tone, and experience. Setting up our agreement was a breeze and our writer choice was a perfect fit. Chelsea has been the star of our brand’s content from the jump. We would be lost without her and I hope to keep her working with our team forever, she’s truly a gem!
Alex Fuchs,
Marketing Manager @ Vena CBD

Find the Right Product Description Writer Today

Strong product content shapes how customers connect with your brand and directly impacts their decision to buy. Generic or inconsistent copy puts sales and trust at risk.

FLW makes it simple to bring on vetted writers who can capture your product’s value, speak your audience’s language, and deliver polished descriptions quickly.

Take the next step. Hire a product description writer today and put your products in the spotlight with descriptions that sell.

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Frequently Asked Questions

A product description writer is a content professional who specializes in writing a product description that highlights features, communicates benefits, and persuades customers to buy. Unlike a generic product description generator or AI product description writer, our product description experts craft original, SEO-friendly content tailored to your brand and industry.

Hiring a product description expert ensures your content is accurate, persuasive, and optimized for search. Poor descriptions can hurt conversions, damage trust, and limit visibility. A skilled writer brings consistency and professionalism that turn product content into a sales tool. That’s why many businesses rely on product description writing services rather than trying to handle it all in-house. Others combine this support with an SEO writer for search visibility or a technical writer for documentation, creating a complete content strategy.

Costs vary depending on scope, industry, and experience level. Our product description services are designed to be flexible, so whether you need the best product description writer for an ongoing engagement or a freelancer for a one-time project, we’ll align with your budget and goals.

Every product description copywriter in our network is carefully screened for writing ability, industry expertise, and reliability. We also review product description writing examples and past work to ensure writers meet our high standards before they’re matched with clients.

Yes. You’ll see product description writing examples and writing samples from qualified candidates before making a decision. This helps you feel confident in selecting the right product description expert for your project.

In most cases, projects can begin within days. Because our product description freelancers and experts are pre-vetted, onboarding is fast and seamless, so you won’t waste weeks searching or testing.

Absolutely. Many clients start with one product description copywriter and expand into a larger team as their catalog grows. Our hire-a-product-description-service model makes scaling simple and cost-effective. And if you need additional support beyond product descriptions — such as a blog writer, case study writer, or press release writer — it’s just as easy to add those specialists through FLW.

Yes. In addition to project-based work, we offer long-term engagements where you can hire a product description expert as an ongoing partner. This ensures consistency across your catalog and faster updates when new products launch.

We take confidentiality seriously. All product description freelancers and experts follow strict security protocols, so your product description content and business data are always protected.