100% BEEF magazine

Launched in May, 2002, 100% BEEF quickly and successfully filled the growing gap for a dirty men’s magazine that celebrates masculinity, worships hairy, physical bulk, and admires maturity. 100% BEEFs editorial direction embraces a regular-guy, no-frills, blue-collar aesthetic through photography, fiction, art and community support. Buys first North American serial rights to dozens of pieces of fiction and nonfiction, illustrations, and freelance photo shoots each year.