Even the most compelling writing and subject can fail if you let the small irritations get in the way of that connection with your reader. Make your writing worth reading and take it from good to great by avoiding these seven pitfalls.
While there are several angles to consider for a lead, first let’s figure out what to avoid. In general, do not lead with a question because the reader’s attention is immediately turned to thinking of the answer.
The first requirement of writing marketable articles is that you must choose a timely topic that creates a lot of interest. No matter how well you write the article, its subject must zero in on the publication’s readership. That is the primary basis on which editors judge quality newsworthy non-fiction content.
Non-fiction writers cannot construct action and episodes to bring out a moral, like a fiction writer can. Learn how to generate interest with these tips.