Before you started your copywriting business, you dreamt of typing away on a veranda somewhere in the sun with a mojito at your side. You’d step away every few hours for a quick dip in the pool and a refresh. But it didn’t quite turn out like that. If your business is causing you pain… Read more →
The Anatomy of a Proposal – Presenting the Solution
When writing a business proposal Executive Summary we suggest the following flow to the structure of this part of your sales document.