Words are your sharpest weapon, the strongest defense and the most powerful ally that you have. Our free eBook, Swipe Files for the Lazy Copywriter offers you 20 modules (chapters) with over 2,000 swipes of powerful, persuasive words and phrases to use in sales letters, blog posts, ads, articles, etc.
What are swipe files?
When picky copywriters struggle to write their words, it feels like psychological torture to finish a writing project for a client. Creativity and enthusiasm refuse to ignite when we need it most, and so we wrestle with our mental thoughts to write that clever headline to make the rest of the sales copy fall into place. Many copywriters, when experiencing writer’s block, cheat their way to writing persuasive sales copy. How do they do it? They use a simple tool called a “swipe file.” A “swipe file” is a collection of headlines, ads, post scripts, brochures, SEO phrases, and guarantees taken from your existing work or lifted off the web. It consists of all the superb copy that you’ve written yourself or you wish you’d written yourself over time.
Each chapter in our free eBook contains more than 100 swipes that you can use. You can choose from a large selection of creatively-worded swipes to eradicate your writer’s block and assist you in choosing the best words to write persuasive sales copy for you or for your clients. Our chapters include:
1. Headlines Swipes
If you can’t create a powerful headline, you may as well bypass the remainder of your sales copy because readers see the headline first and foremost. With our broad collection of workable headlines, you can grab the attention of your readers and let the rest of your sales copy do its magic!
2. Sub-headlines Swipes
Increase your influence with swipes of sub-headlines. Once your headline has seized your reader’s attention, the sub-headline will sum up and support the benefits to hook the reader to peruse the rest of your sales copy.
3. Hypnotic Openers Swipes
When you begin sales copy with “Dear reader,” every word that you write must be solid, punchy and loaded with details. Similar to saying, “Once upon a time” to start an adventure story, your hypnotic opener must embrace the reader’s emotions and invite him into your sales copy.
4. High-Converting Bullet Points Swipes
If you need to unpack your important ideas on separate lines for extra emphasis, make sure your bullet points count. This swipe module offers you powerful swipes to communicate your benefits quickly and strongly.
5. Persuasive Guarantees Swipes
Should you have challenging customers who hesitate to buy, then feature an irresistible offer that is impossible to refuse. Guarantee them that their purchase is risk-free. Find 100 ways to articulate it persuasively!
6. Benefits Swipes
Every customer asks themselves, “What’s in it for me?” Benefits not only answer this question, but also gives compelling reasons how you service or product can improve their lives. Use this module to find hundreds of effective ways to word your benefits.
7. Bonuses Swipes
We all love bonuses. Discover a hundred ways to show your customers appreciation with free gifts and bonuses.
8. Call to Action Closers Swipes
You can write compelling sales copy, but if you can’t clench the sale at the final moment, your efforts will be in vain. You need to stir prospective buyers into action and make them customers by using these call to action closers.
9. The Moment of Decision Swipes
You’ve reached the point in your sales copy where the reader must decide to buy or not to buy. It’s now time to prod him into taking the right action (to buy) with these closers.
10. Powerful Post Scripts Swipes
Surprisingly, individuals may jump to the end of the sales copy, and this is where you can catch them with powerful post scripts. P.S.: This is a truly ultra powerful module!
11. Engaging Questions Swipes
Questions are truly powerful! Asking questions in your sales copy is as almost as good as standing face-to-face with the reader. Questions let your readers participate in the sales copy message, arousing more interest within them.
12. Comparisons Swipes
Show proof that your product or service is better than what your competitors offer. This will skyrocket the perceived value of your product or service! Use one or several of these swipes to write killer comparisons!
13. Killer Article Titles Swipes
Some people think article marketing has no relation to copywriting. That’s false–if no one reads your articles, then nothing happens. If you want people to read your articles, you need titles that grab their attention. This chapter contains effective ways to word clever article titles.
14. Blog Post Subject Lines Swipes
The subject lines of blog posts are the same as article titles: they grab readers’ attention and summarize the essence of the content. To hook more readers, you must know how to write these attention-grabbing subject lines. Search engines will index them as well and list your subject lines in search results.
15. Email Marketing Subject Lines Swipes
The only way to increase your “click through” rates from e-mail messages is to make sure recipients actually read your e-mail instead of instantly deleting it. If you know how to write a persuasive email subject line, you can convince the recipient to read your e-mail and click on a link in the message. We’ll reveal to you 100 ways on how to do so.
16. Follow Ups and Follow Throughs Swipes
Are customers not buying yet? Follow through or follow up with a friendly e-mail or a series of e-mails. Use one of our many examples on persuading your readers to buy…finally!
17. Personal Branding Swipes
Selling yourself (or your company) is as important as selling a quality service or product. This is called branding. The more effective you can brand yourself, the more people will admire you. Browse through this module to find hundreds of snippets on ways to brand yourself on your website’s “About” pages Facebook profile, Twitter profile, LinkedIn profile…you name it! It’s all about you!
18. “Getting an Idea Across” Swipes
In some cases you have a fantastic idea but you don’t know how to convey the brilliance of it. These swipes will make sure you have access to all important words to showcase your fantastic idea to the world…and your mom!.
19. Social Media Attention-Getting Swipes
Are you a Facebook, LinkedIn or Twitter enthusiast? These tweets or post updates will increase your “click through” rates or generate more “Likes” on Facebook.
20. Newspaper Ads Swipes
And finally, these newspaper ad swipes will increase business. It doesn’t make a difference if you are online or offline, these swipes are effective to generate business. We provide you with 100 of these swipes to get you started.
Cover Artwork by Allison Tomazin