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Nieman Journalism Lab: Talking Points Memo's Advertising Strategy
Posted on: Sun, 24 May 2009 11:46:00 +0000
Talking Points Memo is undeniably one of the biggest stars in the Internet news pantheon. Its journalism has been lauded and gotten results; it has been an innovator in investigative reporting online; and, perhaps most importantly, it has been consistently profitable.
But in the current depressed advertising environment, even established successes have to adapt to economic reality. In an interview with the Nieman Journalism Lab, TPM's vice president of sales Diane Rinaldo explains how the site is using geotargeting, direct sales, and video to increase revenue. She says the site has booked more direct advertising sales in the past two months than it did in all of 2008.
Our interview with Rinaldo, along with additional background on Talking Points Memo's business strategy, can be found here.
The Nieman Journalism Lab is a project at Harvard University to figure out the future of quality journalism online. Its site is http://www.niemanlab.org/.
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