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Newsroom (Index)
1. Working Writers, 2. Fast Cash Freelance, 3. Screenwriting News, 4. Writers Write, 5. Writers in the Sky, 6. Study Student News,7. Freelance Blogging News, 8. Photography News, 9. Graphic Design News, 10. E-Media Tidbits, 11. Bloggers Blog,
12. Creative Freelancing, 13. Copyright Law, 14. Book Deals,
15. Book Publishing News,16. Readers Read, 17. Literacy News,
18. Write Better, 19. Horror Fiction News |
 Copyblogger
• The Art of the Paragraph
by Jonathan Morrow
20 Nov 2009 at 6:11am
Anyone can write a paragraph, but not everyone knows how to write one that other people want to read.
You’ve seen it:
You open a book, and the whole page is one long block of text.
Each sentence in the paragraph makes exactly the same point, said in a slightly different way, and you wonder why they didn’t [...]
• How to Persuade People to Accept an “Unfair” Offer
by Dean Rieck
19 Nov 2009 at 6:36am
Ever heard of Charley Hill? He seemed like an average, ordinary guy.
He lived in a mid-sized town with his wife, two children, and a dog. He went to church on Sunday, coached Little League, and drove a pickup truck. He was friendly but quiet, the sort of guy you could walk by on the street without noticing.
But appearances can be deceiving. Charley Hill was one of the most successful farm equipment salesmen in the Midwest. People would travel hundreds of miles to see Charley, even when there were plenty of dealers much closer to home.
What did Charley have that other salesmen didn’t? Not a thing.
He sold the same equipment as everyone else. Carried the same parts. Provided the same service. Yet his sales were typically two or three times that of similar-sized dealers. The reason?
Charley Hill didn’t believe in “fair” offers
Every customer went home, shaking his head, thinking that good old Charley was the most unfair salesman they had ever dealt with. But they thought is was Charlie who was getting the raw end of the deal.
Charley didn't cheat his customers -- no, quite the opposite. He simply made offers that were so compelling, and seemed s... ( cont'd )
• Free Report: How to Become a Creative Entrepreneur
by Brian Clark
18 Nov 2009 at 8:58am
I've written another piece of extended content, this time for Lateral Action. Rather than sending you over there, I'll just tell you about it here.
It’s a free 31-page PDF report (don't worry, it reads fast) called The Lateral Action Guide to Becoming a Creative Entrepreneur. It's probably the most personal I've gotten about my history, but it's still heavy on actionable, real-life examples.
Here’s what you’ll discover:
Why I quit my cushy law firm job and turned to online publishing.
How I failed miserably.
How I then succeeded miserably.
How I learned my lesson the hard way.
The allure of the global microbrand.
The rise of the “feeder” business.
Why small is beautiful (and powerful).
The 37signals approach to market research.
Real-life examples of creative entrepreneurs.
Plus, a deeper examination of the 5 critical components of creative entrepreneurship:
Create (Don’t Compete)
Lead (Don’t Manage)
Communicate (Don’t be Shy)
Automate (Don’t Duplicate)
Accelerate (Don’t Stand Still)
This report is totally free . . . you don’t even have to provide an email address.
Click here to download the PDF.
About the Author: Brian Clark ... ( cont'd )
• Landing Page Makeover Clinic #20: TantricSexforBusyCouples.com
by Roberta Rosenberg
17 Nov 2009 at 6:14am
This is another addition to our ongoing series of tutorials and case studies on landing pages that work.
Is it hot in here or just me? :)
Diana Daffner and her husband want to help people find a renewed sense of joy and connection in their intimate relationships through tantra. Their business, IntimacyRetreats.com, offers couples retreats throughout the year, but realizing not everyone can attend a retreat, they also want to promote their books and media products.
The URL referenced above is actually the "/shop page" off their main site. Diana would like to use the page as an independent landing page, as well. So let's take a look and see what we can do to warm up product sales for this tantra-loving business couple.
The Goal: Increase sales of all products. (Some current sales may be being diverted to their Amazon listing.)
The Problem: Good traffic flow, email list of several thousand prospects, less than 2% actually buy.
The Current Landing Page:
http://TantricSexforBusy Couples.com
Value: $45.00 for the set:
 Click image for larger view
The Maven's 10-Point Critique
#1 -- Treat this page as a standalone from the get-go.
If you want this ... ( cont'd )
• What I Learned From Writing 42 Guest Posts in 7 Weeks
by Josh Hanagarne
16 Nov 2009 at 7:12am
Before you get too impressed, hear this: I did it all in self-defense.
Let me give you some quick background.
I have extreme Tourette’s Syndrome, as Sonia noticed recently. Tourette’s makes people move or vocalize involuntarily and occasionally results in unspeakable awesomeness. My motor tics range from eye blinking to punching myself in the face to even stranger things. My phonic tics range from clearing my throat to hooting and yowling and snarling and slobbering and screaming like the Tasmanian Devil.
Did I mention that I work in a quiet library?
There are only a couple of things that help when it gets bad. Guitar, kettlebells, talking, and writing -- they are all forms of distraction that force the itch out of my brain for a while.
But sometimes none of them work. In September I was having a horrible time and couldn’t shake it. I needed a project to focus on. A big fat distraction.
Enter the guest post ultra marathon.
Come one, come all!
I wanted everyone to know they could ask for a guest post, but I still got a lot of “My blog’s probably too small, but . . .” I have a lot of readers with big blogs, and a lot of readers with tiny, ... ( cont'd )
• The 7 Harsh Realities of Social Media Marketing
by Sonia Simone
13 Nov 2009 at 6:51am
Last Friday I was in Atlanta, where I gave a talk on social media marketing at Dan Kennedy’s InfoSUMMIT conference.
I’m something of a fish out of water at a Glazer-Kennedy event. For example, unlike at Blogworld, I’m the only person in a room of 800 who has pink hair.
I wasn’t sure they’d be too receptive to what I had to say, but they surprised me.
They were warm, welcoming, and extremely interested in my no-shortcuts, no-magic-beans answers to their questions about how to use social media for marketing and business.
So in honor of Dan Kennedy, who sometimes styles himself as the “Professor of Harsh Reality,” I thought I’d talk today about some of the not-so-kumbaya aspects of social media marketing.
Harsh Reality #1: No one is reading your blog
As far as anyone can figure, there are about 200 million blogs around the world. Technorati tells us there are about 900,000 blog posts made every 24 hours.
The world is not waiting breathlessly to hear what you have to say about losing weight with acai berries, making big money as an affiliate marketer, or how to join your Secrets of the Breakthrough Millionaire Insider Guru Mastermind Platinum Club... ( cont'd )
• The Flashing Christmas Light Technique for Writing Irresistible Bullet Points
by Sean D'Souza
12 Nov 2009 at 7:10am
Step into a bookstore, find the business section, and pull out a book. Then flip the book to the back cover.
Here's what you're sure to find on virtually every business book: A selection of well-chosen fascinating bullets.
And there's a reason why bullets make it to the back cover of a book.
It's because you tend to read the title, then the subtitle (on the front cover) and then flip the book to get the gist of the book.
Yes there's the yada, yada, yada about the book on the back cover. Yes, there's an index. Yes, there's a contents page.
But you ignore most of the yada, yada, yada and head for the bullets.
You do it because bullets are like flashing Christmas lights
They flash because of their ability to create curiosity. And not just a little bit of curiosity, but a massive amount of curiosity.
So here I've got a book on my desk that's about podcasting. And at the very top of the back cover are the following bullets.
How to find and download audio and video podcasts to your computer or portable media player
How to develop, format, produce, edit, encode, and upload your audio or video podcast, including in-depth information on using music... ( cont'd )
• The Thesis Theme for WordPress Gets Even Better
by Brian Clark
12 Nov 2009 at 5:38am
There’s a new version of Thesis out that has our customers excited, thanks to some really cool new features. And it occurred to me that there are a lot of new Copyblogger subscribers who might use WordPress, and yet not really “get” what this Thesis thing is all about.
So in this post I’ll tell you what’s brand new in Thesis 1.6, and also bring everyone up to speed on why Thesis makes WordPress way better.
What is the Thesis Theme for WordPress?
Thesis is the flagship product of DIY Themes, a partnership between Chris Pearson and I. It’s the theme framework that powers Copyblogger and many other high-traffic sites.
In a nutshell, Thesis is software that delivers rock-solid SEO website code, plus unprecedented design flexibility for WordPress -- without requiring the novice user to code anything.
For sophisticated users, Thesis is a search-optimized development framework that allows designers and web developers to build sites better and faster than ever before.
* SEO
Search legend Danny Sullivan, Google’s Matt Cutts, and Microsoft search engineer Jeremiah Andrick all use Thesis for their sites. So does search and affiliate marketing entrepreneur... ( cont'd )
• What My Five-Year-Old Son Taught Me About Marketing
by Johnny B. Truant
11 Nov 2009 at 7:22am
You know that "inner child" we hear so much about -- the one that's supposedly deep inside of all of us?
Well, I live with it. As a matter of fact, I call him "Austin."
In the five years I've been a parent, I've realized that the notion of the inner child is more than just a neat psychological construct. It's very nearly a literal thing. As we grow up, we don't change so much as drape layer after complicated layer of adult emotion on top of that inner child. The child doesn't vanish; he just gets obscured and filtered.
You don't get an evolved, new mature being. You get Austin with fifteen blankets over his head.
Because that kid always remains at our core (and if you've ever caught yourself playing kids' games with genuine enjoyment, you know that it does), our base motivations remain as well. They just get a little harder to see.
Kids ask for love; adults have complicated passive-aggressive relationships. Kids eat what tastes good; adults want the cupcake, but worry about it going straight to their thighs.
So you want to learn about marketing? Well, despite the complicated models and terminology that some of the gurus use, it's actually quite ... ( cont'd )
• What Purple Rain Can Teach You About Effective Online Marketing
by Brian Clark
10 Nov 2009 at 6:18am
Ever had an idea that couldn’t miss?
You took immediate action, created the perfect warm-up content, the best launch strategy, and the perfect offer . . . .
And then it totally failed.
So yeah, the film Purple Rain contains the consummate lesson on this one.
No, really.
The Lesson of Lake Minnetonka
Upon mature reflection, the album Purple Rain is a work of genius, while the film . . . not so much. But any true Prince fan loves it anyway.
And as a teenage boy in 1985, the fact that a diminutive man sporting a jerry curl and a ruffled shirt could score with gorgeous women was rather encouraging, you know?
One memorable scene involves Prince giving bombshell Appolonia Kotero a motorcycle ride through rural Minnesota. As he pulls up to the shoreline, Prince lets her know she has to prove herself.
“You have to purify yourself in the waters of Lake Minnetonka,” Prince says mysteriously. Then he says it again.
Next, fulfilling every teenage boy’s as yet unimagined wish, Appolonia strips down to her thong and jumps in the lake.
The freezing water provides an immediate shock. But the cruel surprise comes from a half-apologetic Prince.
“That ain’... ( cont'd )
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Newsroom (Index)
1. Working Writers, 2. Fast Cash Freelance, 3. Screenwriting News, 4. Writers Write, 5. Writers in the Sky, 6. Study Student News,7. Freelance Blogging News, 8. Photography News, 9. Graphic Design News, 10. E-Media Tidbits, 11. Bloggers Blog,
12. Creative Freelancing, 13. Copyright Law, 14. Book Deals,
15. Book Publishing News,16. Readers Read, 17. Literacy News,
18. Write Better, 19. Horror Fiction News |
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