Writing persuasively is magical: the use of persuasive words has the power to convince your readers to take action, whether it's to order your product, enlist your services, pick up the phone, or subscribe to your newsletter. The main thrust of persuasion is to answer the question, "What's in it for me?" Readers want to know from the very start of your ad, sales letter, or sales pitch. If what you write can't answer this question immediately, your readers will lose interest and they won't read further. Right away, this translates into lost sales.

Marketing expert Janice Jacobs has published a free ebook, entitled, The Lousy Writer's Guide to Writing Persuasively. Inside, readers learn how to write persuasive promotional copy to convert browsers into buyers and boost company sales.

"Writing persuasively is magical," said Jacobs. "The use of persuasive words has the power to convince readers to take action, whether it's to order your product, enlist in your services, pick up the phone, or subscribe to your newsletter."

Jacobs has been a freelance marketing expert since 1992. She pulls deep from her treasure chest of experience and enlivens the pages with solid, how-to advice on crafting winning, profit-pulling copy that persuades readers to take action.

The Lousy Writer's Guide to Writing Persuasively helps both writers and non-writers, either in freelance or staff positions, improve their writing skills as well as understand the psychology of words they use to trigger action in their copy.