( Added: June 8, 2009 ) - 451 Marketing, a Boston-based new media communications agency, announced the launch of its "B2B Social Contest" today. To demonstrate the power of social media in generating new business leads for business-to-business (B2B) companies, 451 Marketing will give away a free, 6-month online lead generation campaign (a $42,000 value) to the business that best describes why social media will help it grow.

"We have decided to launch this campaign in direct response to the emergence of social media as an integral component of any B2B marketing campaign," said 451 Marketing Founding Partner AJ Gerritson. "B2B companies now recognize the importance of cultivating leads online through social media marketing and inbound marketing strategies, and we look forward to offering our expertise to the contest's winner."

The contest will run from June 1, 2009 through September 1, 2009. B2B companies that wish to enter the contest must, in an e-mail, describe their company, its mission, product or service, and what differentiates their company from its competitors. Most importantly, they must convey why and how they think social media marketing will positively impact their B2B business. Upon receipt, these e-mail submissions will be posted on The B2B Social Contest Blog.

Companies are encouraged to ask their clients, friends, and colleagues to comment on their company's post. On September 1, 2009, 451 Marketing will tally the total number of comments each post received over the course of the 3 month contest. The five posts with the most comments will be considered finalists, and 451 Marketing will select the winner from this pool.

Website: http://www.451marketing.com/