( Added:
June 15, 2009 ) - Entries are being accepted for the Construction
Writers Association’s2009 Marketing Communications Awards. The
annual awards, in their ninth year, recognize an important aspect of
construction writers’ efforts—marketing communications, including
advertising, corporate communications and public relations. The deadline for
entries is Friday, August 14, 2009, according to this year’s chairman,
Michael Anderson, of Construction Equipment magazine.
The competition
is open to any construction industry-related individual, corporation,
association, advertising agency/PR firm or publication submitting a completed
entry form along with a $125 entry fee.
Entries, which must have been
produced between January 1, 2008 and the submission deadline, will be divided
into four classifications:
Advertising–includes single ads,
campaigns, and advertorial supplements
Corporate
Communications–includes annual reports, brochures, internal newsletters,
video/multimedia, direct mail (single piece or campaign), corporate identify,
trade show exhibits, and proposals/presentations
External
Newsletters—single newsletter or series of related issues covering a
single topic (T. Randolph Russell Award)
Public Relations–includes
PR campaigns, media kits, and special events. Entries will be judged on the
basis of the following criteria:
Graphic design (25%) Editorial
content (25%)
Effectiveness in achieving the stated marketing and
communications goals (50%)
Judging will be conducted by an impartial
panel of people with acknowledged expertise in marketing communications. The
winners will be presented awards at the CWA Grand Awards Dinner which will be
held on Tuesday, October 6, 2009, during CWA’s Fall Conference in Chicago,
Illinois. The two day conference will be held at the Hilton Suites Chicago on
the Magnificent Mile on October 5-7, 2009.
Complete details and entry
forms may be obtained by contacting the Construction Writers Association office
by phone at 773-687-8726; by e-mail at info@constructionwriters.org; or the
forms may be found on the CWA website at
www.constructionwriters.org.
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The competition is open to any construction industry-related individual, corporation, association, advertising agency/PR firm or publication submitting a completed entry form along with a $125 entry fee.
Entries, which must have been produced between January 1, 2008 and the submission deadline, will be divided into four classifications:
Advertising–includes single ads, campaigns, and advertorial supplements
Corporate Communications–includes annual reports, brochures, internal newsletters, video/multimedia, direct mail (single piece or campaign), corporate identify, trade show exhibits, and proposals/presentations
External Newsletters—single newsletter or series of related issues covering a single topic (T. Randolph Russell Award)
Public Relations–includes PR campaigns, media kits, and special events.
Entries will be judged on the basis of the following criteria:
Graphic design (25%)
Editorial content (25%)
Effectiveness in achieving the stated marketing and communications goals (50%)
Judging will be conducted by an impartial panel of people with acknowledged expertise in marketing communications. The winners will be presented awards at the CWA Grand Awards Dinner which will be held on Tuesday, October 6, 2009, during CWA’s Fall Conference in Chicago, Illinois. The two day conference will be held at the Hilton Suites Chicago on the Magnificent Mile on October 5-7, 2009.
Complete details and entry forms may be obtained by contacting the Construction Writers Association office by phone at 773-687-8726; by e-mail at info@constructionwriters.org; or the forms may be found on the CWA website at www.constructionwriters.org.