( Added: November 15, 2009 ) - The Web Marketing Association announces the launched of the 8th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition
dedicated exclusively to online advertising. The Competition Web site is located at www.iacaward.org and the deadline for entry is January 29, 2010.
"During a difficult economy, clients are looking for third party
confirmation that they are getting the best creative for their ad dollars," said William Rice, president of the Web Marketing Association. "Winning awards is a great way to demonstrate your creative potential. We created the IAC Awards to highlight the best in this unique advertising medium by
industry, and also to help advertising professionals validate their efforts to clients and senior management."
The Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in
the process of developing Internet advertising. Entries may be submitted online at www.iacaward.org. The deadline for entry is January 29, 2010 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.
Awards will be presented within each of the
industry categories and advertising formats including: Online ad (including banner, pop-up or interstitial) Rich media online ad Email message Online newsletter Website (including landing pages and microsites) Integrated ad campaign Online applications Ads the client
did not choose
Two new categories have been added this year. Online video and Mobile applications will now also be eligible to compete in the IAC Awards.
Best of show award for each medium will be selected from among the industry winners. Ads eligible for entry in the competition
must have run during the period from January 1, 2009 through January 29, 2010, except for "Ads the Client did not pick, which do not need to have run.
"During a difficult economy, clients are looking for third party confirmation that they are getting the best creative for their ad dollars," said William Rice, president of the Web Marketing Association. "Winning awards is a great way to demonstrate your creative potential. We created the IAC Awards to highlight the best in this unique advertising medium by industry, and also to help advertising professionals validate their efforts to clients and senior management."
The Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at www.iacaward.org. The deadline for entry is January 29, 2010 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.
Awards will be presented within each of the industry categories and advertising formats including:
Online ad (including banner, pop-up or interstitial)
Rich media online ad
Email message
Online newsletter
Website (including landing pages and microsites)
Integrated ad campaign
Online applications
Ads the client did not choose
Two new categories have been added this year. Online video and Mobile applications will now also be eligible to compete in the IAC Awards.
Best of show award for each medium will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2009 through January 29, 2010, except for "Ads the Client did not pick, which do not need to have run.