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( November 26, 2007 ) - Interactive public relations is all about push and pull today; it is a two-way conversation.
Boosting quality Web traffic from customers, prospects and journalists is a top priority
for The Buyer Group and its clients.
Recently attending Bulldog Reporter's PR University Webinar, The Buyer Group
shares these tips when it comes to SEO, PR and online branding.
10 Ways Public Relations Can Boost Web Traffic
1. Constant Content: Think like this; your Web site is now a publisher and you're
the editor providing news your audience will look for via blogs and RSS feeds
2. Navigation: Utilize user-friendly, consistent navigation throughout your site
3. Text Search: Allow full text searches so visitors can easily and quickly find
information from all areas of the site including individual web page text as well as
headlines, abstracts and the body of press releases
4. Best Assets: Focus on the assets that your organization has at its disposal --
images, white papers, video, pr content, audio - and use those assets to your advantage
5. Style + Content: Prepare content for all audiences including the media,
consumers and search engines
6. Optimize and Socialize: Promote your news in relative online spaces like
YouTube and make it easy for users to save, share and link to the content
7. Media Mania: Label pressroom, "press room" and provide downloadable high
resolution images, PDFs and text
8. Analyze it: Consider the PR value of search results and optimized content, use an
analytic system such as Google Analytics to give you rich data
9. Forget Fluff: Avoid flowery language in headlines and get to the point, think of
how someone would search for the information and use those keywords
10. Link Logic: Be concise, adding in two or three links per press release or online
article that link to the relative page and avoid linking to the home page
"Today's effective Web sites build relationships and interact with visitors," said
Lisa Buyer, president and CEO of The Buyer Group. "Public relations professionals play
a critical role in defining new media strategies for clients. For example, company Web
sites have transitioned into the act of publishing corporate content and linking users via
RSS feeds, search, videos, images, and constant updates."
Public relations no longer works strictly in the push communication mode;
audiences are now pulling information in customized ways such as Google Alerts,
personalized home pages, bookmarks, and social Web sites such as YouTube, Digg and
Del.iciou.us.
"It's all about engaging and interacting with customers and journalists," said Buyer.
Recently attending Bulldog Reporter's PR University Webinar, The Buyer Group shares these tips when it comes to SEO, PR and online branding.
10 Ways Public Relations Can Boost Web Traffic
1. Constant Content: Think like this; your Web site is now a publisher and you're the editor providing news your audience will look for via blogs and RSS feeds
2. Navigation: Utilize user-friendly, consistent navigation throughout your site
3. Text Search: Allow full text searches so visitors can easily and quickly find information from all areas of the site including individual web page text as well as headlines, abstracts and the body of press releases
4. Best Assets: Focus on the assets that your organization has at its disposal -- images, white papers, video, pr content, audio - and use those assets to your advantage
5. Style + Content: Prepare content for all audiences including the media, consumers and search engines
6. Optimize and Socialize: Promote your news in relative online spaces like YouTube and make it easy for users to save, share and link to the content
7. Media Mania: Label pressroom, "press room" and provide downloadable high resolution images, PDFs and text
8. Analyze it: Consider the PR value of search results and optimized content, use an analytic system such as Google Analytics to give you rich data
9. Forget Fluff: Avoid flowery language in headlines and get to the point, think of how someone would search for the information and use those keywords
10. Link Logic: Be concise, adding in two or three links per press release or online article that link to the relative page and avoid linking to the home page
"Today's effective Web sites build relationships and interact with visitors," said Lisa Buyer, president and CEO of The Buyer Group. "Public relations professionals play a critical role in defining new media strategies for clients. For example, company Web sites have transitioned into the act of publishing corporate content and linking users via RSS feeds, search, videos, images, and constant updates."
Public relations no longer works strictly in the push communication mode; audiences are now pulling information in customized ways such as Google Alerts, personalized home pages, bookmarks, and social Web sites such as YouTube, Digg and Del.iciou.us.
"It's all about engaging and interacting with customers and journalists," said Buyer.
Website: http://www.thebuyergroup.com