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Guess Who Wrote That? (www.guesswhowrotethat.com) is an online game in the pre-launch stage. It connects readers and Internet users with writers and book publishers around the globe. Players compete by identifying excerpts from new books supplied by an author or publisher. Players submit guesses as to the identity of the author and book title. The excerpts are carefully selected and content is meant to intrigue, titillate and pique curiosity.
Consider the Generation X example.
In 1991, St. Martin's Press published Douglas Coupland's Generation X: Tales for an Accelerated Culture. Within a year, "Generation X" had entered the common vernacular, describing the generation of young people born during the 1960s and 1970s, who witnessed the social transitions resulting from the fall of the Berlin Wall, the end of the Cold War and forced to make sense of the new, information technology-intensive global economy.
Coupland's book was a bestseller and it entered and remains in the public psyche thanks to the many on-target observations and catch-phrases sprinkled throughout: "legislated nostalgia", "knee-jerk irony" and "taxidermied chickens" are all readily attributable to Coupland's book.
Guess Who Wrote That? delivers readers who will compete to identify and publicize new titles through online discourse, discussion and investigation. To tantalize and ensure rapt attention, after a time period, clues to the author's identity and book's title will be provided to the players. Points and prizes will be awarded for correct guesses.