You know? When you publish a book and send it out into the world, it 's like giving birth
to a baby. Everyone checks out your baby. Is it breath-taking? Does it have ten toes and
ten fingers? Is it pink and sweet or does it look like an extra from "Alien?" We writers are
baring our souls, our deepest thoughts, and our feelings lay open like a cavernous wound.
We can't hide anymore. They know us inside and out. Now they see our baby, and they
get to pick it to pieces, bit by bit, until the only thing left is a fuzzy blanket.
Oh, hell, we know that and go right on writing, don't we? It 's in our DNA. We can't
help ourselves, we're masochists.
When I started this whole book-writing process, I had full intentions of finding an
agent and/or a traditional publisher; they'd do all the work while I sat back and listened to
"Ca-ching, Ca-ching." However my journey to that end has been long and stress-filled
and I ended up doing just the opposite...I'd kept a daily journal while living in Thailand in
the 90s. When I returned to the States, I copied my journal onto a floppy and had it
printed, spiral-bound, and mailed it out to friends and family so they could read about all
my trials and tribs while abroad. One of the friends who read it insisted that I make a
book out of it.
"You know," she said, "like the book 'A Year in Provence.'" I immediately ran out
and bought the book and was amazed at the problems that the author had endured in a
short year. I just knew that if his book sold, then mine would also, however, life got in the
way of living and I put it aside.
I joined some creative writing classes a few years later, and with encouragement
from my peers I began the long road of putting the journal into book form. In 2003, when
I finally thought I'd finished it, I entered it into the Southern California Writers
Conference in San Diego. While there, I read chapters from my story in the Read and
Critique groups and the attendees laughed in all the right places and even clapped, (I'd
hoped it wasnt because they were happy I'd finished). At the end of the conference I was
notified that I'd won the Best Nonfiction award for my story and an agent asked for my
manuscript. Wow! That just doesnt happen unless they love it! I knew I was ready for the
Pulitzer.
Then I began to panic. What if it isn't perfect? I had talked to a "book doctor" at the
conference who advised me that my story "
needed some conflict. Who really cares
about a housewife who 's having a good time in Thailand? Give them a reason to turn the
page." Okay, that 's what I'll do. There certainly was plenty of conflict in my life in
Thailand, but I'd left it out; it was painful to relive and I wanted it to be a humorous book.
I emailed the agent and told her I wasn't ready. Take your time, shed said. It 's not time
sensitive.
So began the journey of "weaving" the conflict into my story. It was the hardest
thing I'd ever done. It was three years before I felt it was good enough to be a real book.
But, those three years were not only spent rewriting. I took online writing classes and
signed up at the local college for creative writing classes, I attended a critique group every
week, putting my chapters up to their scrutiny as they tore it apart and helped put it back
together. The rest of the time I was editing my life away. But as Stephen King says in his
book On Writing: edit, edit and edit. And when you think it 's perfect, edit some more.
My husband had a name for my constant editing: "Paralysis by analysis."
When I felt I had everything in place, I looked for professional editing. I first paid
the book doctor $500 to tell me that it needed help. He didn't give me any, just told me it
needed it. I found a line-editor in Canada, who did a great job, and then I hired a freelance
editor; total for both $600; quite inexpensive in today 's editing market.
During those three years, I also did a lot of reading on the publishing world; agents,
print-on-demand (PODs) and off-set printing companies. I attended conferences
specifically on "How to get published." The more I heard and read, the more I thought:
From all the conferences I'd attended, the agent panels were the most disillusioning. I
learned that agents don't want you if you've not been published, and publishers don't want
you if you've not been published, or don't have an agent, who doesn't want you either.
Who needs 'em?
Publishers don't want you if you don't have a "platform!" A what? To my dismay I
learned that I needed to have my own buying public. There was no publisher that was
going to run out and sell my book for me, pay for my cross-country book signings and
hotel rooms, unless of course I was a King or a Grisham or a Joyce Carol Oates. Then of
course, there 's the eighteen month wait for the book to appear on the shelves after the
publisher accepts it (if the publisher doesn't decide to pull the plug at the last minute), and
don't forget the two years that it takes the agent to shop around for a publisher who might
decide to pull the plug at the last minute. Who has that long? I don't even buy green
bananas anymore.
Wow! I remember my table mates and I frowning as we listened to the dire answers
of this panel of agents and publishers. So how do we get published? Well, we have two
options so it seemed: 1) have an agent living next door who loves your home cooked
brownies or has a crush on your husband, or 2) know a publisher whose kid mows your
lawn or has a crush on you. Not living in New York was going to be a definite drawback.
Should I move? Okay, how about a POD? I was fortunate to have a friend who is a small
press publisher of railroad books. He offered to put my manuscript into a Quark Express
PDF file (which is the format printers prefer). He did an incredible job putting it together
for me. He felt that if I had the print setup taken care of, I could approach a POD and save
some money.
I signed up for the POD classes at the conferences I attended, where they explained
everything I needed to know about their business - except how they kept most of the
author 's money while they got big and rich and the author got $3.09 per book. Okay,
well, $3.09 a book is not that bad. Maybe I could make it. But, wait, I had to pay them to
print my book, and then pay them to buy my book back from them; too many "thems"
going on here. Something didn't compute. Maybe I should chuck the book and go into the
POD business.
Well, I succumbed. I bought a book called The Fine Print of Self Publishing by
Mark Levine, an attorney, then sat down to do some homework. After going over all the
PODs he listed with a fine-tooth calculator, I realized that I could pay as much as $30,000
to one such POD group, but hey, my books would be free. How generous of them. Or, I
could choose a POD group charging as low as $299, but I'd still have to buy my own
books back at about $8.00 each.
I finally settled on a firm I'll call "Dewey Cheatem & Howe" (name changed to
protect the guilty), and thought I'd finally get on with this damn book printing. They sent
me a sample of their work that was done beautifully. I signed on the dotted line, waited
three more weeks and then my author 's copy was delivered. And there it sat. On my desk.
Opened to the first page, which I couldn't read. I started bawling. Where is my baby? The
font was so garbled that it was illegible. There was a space after every capital letter and
the other letters were so piled on each other you couldn't make out the words.
When I'd used all the Kleenex in my desk drawer, I called them. Of course, no one
was on the other end, save for the automated voice of their mailboxes. But at least I got
rid of my postpartum anger. I cried and said very imperiously, "HOLD THE PRESSES! I
will not accept this book. I will call Visa (of course they already had my money) and stop
payment and
" I felt like an inner tube impaled on a sharp rock. Then I called my
friend, the publisher. "Of course you can do this on your own. You have the file, just find
a good printing company."
I inquired around and found out that I could get my book printed overseas at half
the cost of stateside. I began to get phone numbers and surfed websites. There were some
good deals to be made overseas; however, the problem was I needed a broker. So after the
broker took his cut, and the shipping charges were added, a stateside printer looked better.
Plus, the thought of having a problem and not being able to connect at once with your
printer was worrisome.
I searched the Internet and found many websites where you could input the details
of your book, number of pages, size of book, print run, etc., and within a week I got a bid
from ten printing companies. After picking one printer (not the cheapest), I felt we had a
fit. I spoke to the owner, who offered to throw in a hundred free books, which might have
had something to do with my decision. He checked out my website while we were
speaking, loved the site and the look of my book and of course, he had me. He also
offered storage and order fulfillment. Now, all I had to do was put our house on the
market and clear out our 401K.
I know what you're thinking. Sure, maybe she has it, but not everyone can come up
with that much money. Yes, you can if you want to. We took an equity line on our home
and as the money comes rolling in, I'll be making payments on the equity line. We authors
must be optimists. Really! If you don't believe in your book, who will?
I ran off my own bookmarks and saved a few hundred dollars. I used the cover of
the book, wrote a short synopsis on the back, and had 500 printed. I have handed out
those bookmarks on airplanes and in airports; Seattle, Palm Desert, San Diego, Portugal,
New York, Australia, New England
well maybe not personally, but I've given them to
people who live in those places and they were happy to have them and said they'd pass
them on. I've handed them out in restaurants to women sitting around me; two of them
bought my book right on the spot. My friends call me "A self-promoting slut."
I have to leave you now, as that 's where I am in this wonderful world of the written
word, where the writing was easy
now comes the hard part - marketing!
ABOUT THE AUTHOR:
Dodie Cross is a freelance writer who has received numerous awards for her
writing and poetry. Dodie has traveled the world, writing about her life in foreign
countries. Learn more at: A Broad in Thailand.




