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Oct 16 2009 - Social Media for PR: 9 Fatal Flaws of Doing PR in the Web 2.0 Era -- and How to Avoid Them
Posted on: Sun, 11 Oct 2009 12:25:00 +0000
PR and marketing professionals who want to successfully create and implement a social media strategy while avoiding the nine most common fatal social media flaws discover practical strategies at a new webinar from Bulldog Reporter's PR University. "Social Media For PR: 9 Fatal Flaws of Doing PR in the Web 2.0 Era -- and How to Avoid Them." Attendees will also learn how to optimize their social media efforts so they protect and promote their brand, instead of hurt or hinder it.
This 90 minute, exclusive, PR University webinar takes place on Friday, October 16th, at 1PM EDT (noon CDT, 11AM MDT, 10AM PDT). The presenter is Rohit Bhargava senior vice president 360 Digital Influence team at Ogilvy Public Relations, best selling author of "Personality Not Included" and publisher of the "Influential Marketing" blog.
Here are some of the practical and immediately applicable techniques attendees will cover in this webinar:
-- Social media update: How today's top social media sites work -- and the new opportunities they each create for PR
-- The nine major social media flaws PR typically commits: Web 2.0 do's and don'ts -- plus warnings from brands who blew it big time
-- Best practices and case studies: How Facebook can help build brand and the bottom line -- plus real-life techniques and secrets of successful PR-driven Facebook campaigns
-- Key strategic questions every PR team must ask -- and answer -- before jumping into social media, online networks like Facebook or even micro-blogging like Twitter
-- Why allowing comments on YouTube videos is completely worthless
-- SEO tips: The biggest mistake PR people make when trying to optimize content for search
-- Superior Twitter pitches: How Twitter can help PR pros reinvent the way that they pitch media -- plus how to be more "Tweetable" in their pitches
-- Blog relations primer: What bloggers really care about, and why they ignore PR pros pitches
-- How to decide which bloggers are influential and which to ignore
-- The good and bad ways to add live blogging and tweeting to an event
-- How to keep Facebook, Twitter, and LinkedIn working in sync
-- New social media trends: Why "mood tracking" may be the next big evolution in social media for PR
-- Essential resources: The talent, technologies and time PR pros must have on hand to ensure success with social media programs
-- Cost-cutting tips for launching social media campaigns on a shoe-string
-- Next steps: New ideas to supercharge existing social media presence
Attendance at Bulldog Reporter's PR University webinar costs $299 per telephone site. Participants in the 90-minute conference will be able to pose specific questions for the panelists at several junctures during the discussion. Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or phone toll free: 1-800-959-1059.
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