Michael Stelzner is one of the leading authorities on the topic of writing and marketing white papers. He has written more than 130 white papers for many of the world's most recognized companies, including Microsoft, Dow Jones, FedEx, Motorola, Monster, Hewlett-Packard and SAP. Michael is also the author of the bestselling book, Writing White Papers: How to Capture Readers and Keep Them Engaged. His work is used as required reading at major universities such as MIT and Johns Hopkins. In this 17 minute interview, you will hear me ask Michael about b2b white paper syndication, white paper life span, whether companies should charge for papers, and which promotional channels work best. - Artist/Composer: Andrew Spoeth

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