Sam Horn is the author of a variety of books including, POP! Stand Out in any Crowd, Tongue Fu!, Take the Bully by the Horns and ConZentrate. Not only is she a prolific writer, but she is extremely creative in her approach to writing and marketing herself and her services. In this interview Sam is going to talk about how to develop a creative title for your book or speech and use it to position yourself as the expert in your field.

(Reused with permission. Creative Commons License)