Aaron Wall is the author of The SEO Book. He is widely recognized as one of the top authorities on the subject of web site optimization. As a student of SEO, I can honestly tell you that The SEO Book is the best book I've ever read on the subject of search engine optimization and I recommend it strongly. Take a few minutes out of your busy day and listen to what Aaron considers the top ten things you must consider when optimizing your web site. And the, when you're ready to optimize your site, get Aarons book.

Interviewed by Bob Sommers, of http://www.recognizedexpert.com/

(Reused with permission. Creative Commons License)