Word of mouth marketing is arguably the most powerful and effective strategy out there. Unfortunately, it is also the most elusive and difficult to control. This marketing method relies more on your customers than on your efforts, and can usually be traced to the quality of your product or service. To put it another way: word of mouth marketing happens when a product or service "sells itself." People like to talk. Word of mouth marketing, basically, is giving them something to talk about: your business. It is building a "buzz" about your product or service, and letting your customers do the marketing legwork for you by telling friends, family, and sometimes even complete strangers if they're excited enough ... cont'd ...