If you've spent any time reading sales copy on the Net, they you already know what is and is not good. Sometimes that is intuitive, but mostly good copy screams good copy. Bad copy - well, it too speaks for itself and guess what? Bad copy drives people away. NLP language patterns have always been a long time. This came about as the consequence of research into why two people who have the same experiences react to them differently. Of course you react differently, but that isn't the point. The point is that not only are your reactions different, the language you use to describe your reactions is also different. ... cont'd ...