Using your website goals and your budget, create a timetable or plan for your business. Where do you expect to see yourself in a year? Five years? Ten? What types of advertising will you be willing to expand to? Don't make the mistake of relying solely on Internet methods to advertise your business. You will be able to get started that way, but you probably won't be able to expand without seeking alternative advertising venues.

Simple math dictates that many more potential customers will find your business by virtue of your online presence alone. Combine that with a carefully targeted and well-researched marketing campaign, and it is easy to see why Internet marketing and online businesses succeed!

Be prepared to capitalize on your website. Every visitor who finds your website is a potential customer. It is important to capture as much information as possible whenever someone visits your site. The average consumer must be exposed to your marketing message between three and seven times before they are convinced to buy—so the more often you can put your business in front of them, the better your chances at making sales. ... (cont'd)