Blogging is an almost ideal way to increase your sales of a product or draw people's attention to a service that you offer. Because a blog is written in such an informal manner, it gives even the biggest corporation a face, that is, it makes it seem really personal to those who are reading. People respond to people, not to a faceless corporation. People develop trust and loyalty to other people whom they get to know. Once you develop a face for your business, you'll find that people will relate to you in a personal manner and they'll do business with you because of it ... cont'd ...