
ASK THE EXPERTS
Expert advice for writers
How can writers write a better how-to article?
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"Choose a topic that interests you enough to focus on it for at least a week or two. Sit down and write a rough, rough draft. Include everything you can think of. Stay loose, don't get analytical, and enjoy the process of sharing what you know. When you are done, you will have the bare bones of an article that only you could write. Then put it away for a while." |
CHRISTINA KATZ is the author of Writer Mama: How to Raise a Writing Career Alongside Your Kids (Writer's Digest Books). She is the author of three books from Writer's Digest: The Writer's Workout, Get Known Before the Book Deal, and Writer Mama.
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"Some freelance experts say the how-to article is freelance writing's biggest single market. How-to articles accommodate a lot of approaches and related forms of approaches. If you can write 'how-to' articles, then you should also be able to write 'what is,' 'where is,' 'when is,' and 'why is' features also. They each have a common element of authority and expertise that makes these articles appealing to readers needing information about a subject." |
BRUCE GARRISON is the author of Professional Feature Writing (Taylor & Francis Group). Dr. Garrison received a Ph.D. in journalism from Southern Illinois University. He is the author of a series of journalism and mass communication books.
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"The unspoken message of a how-to article is: 'If you buy this magazine, read this article and follow this advice you'll be better, smarter, happier, thinner, richer' or some other desirable characteristic...Editors like them because they invite readers to get involved and experiment with the advice that the authors share." |
DAVID E. SUMNER is the author of Feature & Magazine Writing: Action, Angle and Anecdotes (published by John Wiley & Sons). He has been writing freelance articles for magazines since 1975. He's been published in dozens of magazines, newspapers and encyclopedias.
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"How-to writing must be specific, detailed, clear, and accurate. If you make an error in an article to be read for entertainment, you may be embarrassed, but nobody is harmed (in most cases) by the error. But if your how-to instructions are wrong, the reader cannot complete the project and will be frustrated and angry." |
ROBERT BLY is the author of 88 Money-Making Writing Jobs (Sourcebooks, Inc.). He has been a professional writer since 1979 and a full-time freelance writer since 1982. He earns more than $600,000 a year from his writing and is a self-made multimillionaire.
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"The best way to wrlte the how-to-do-it story is to move quickly into second person. Even if you don't usually write in that voice, addressing the readers as 'you' will rapidly draw them into your story and establish a connection." |
RONALD P. LOVELL is the author of Freelancing: a guide to writing for magazines and other markets (Waveland Press Inc.). He has 30 years of experience as a magazine staff writer and freelancer.
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"Ideally, illustrations will accompany your how-to articles. Illustrations will further explain your material and make it easier to understand. You may be able to create some illustrations on your computer or just hand-draw them. The editor of the publication you sell to may have his production department illustrate your work, but at least your illustrations will show what the finished drawings should look like." |
JOE WISINSKI is the author of Writing for Publication--A Step-By-Step Guide to Making Money by Writing for Newspapers and Magazines (Lulu.com). He is a former newspaper reporter and editor. He holds a masters degree in mass communication from the University of South Florida and works as a reporter/editor at an Internet news site.
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"The how-to writing style is paramount in computer programming and gaming magazines. These subjects continuously change and grow in leaps and bounds, generating a constant need for how-to articles...New technology is sprouting up every year, and magazine publishers are looking for experts to decipher that new technology every day." |
CHRISTOPHER K. PASSANTE is the author of The Complete Idiot's Guide to Journalism (published by Penguin Group). He is a 15-year newspaper veteran who has covered hard news, features, and sports.
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"Despite their rather mundane existence, how-tos are highly sought-after by gardening, construction, sewing and other magazine types that focus on the do-it-yourself market. These articles are what keep many readers loyal to those publications." |
ROGER W. NIELSEN is the author of Writing Content (published by R.W. Nielsen Company). He has more than 40 years of experience as a professional writer, editor and publisher.
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"Need to know how to clean your barbecue for spring? Organize your garage more efficiently? Dry a bouquet of flowers in a practical-yet-creative way? That's the kind of information other people want, too, and you could be the writer who helps them get it. Don't think of how-to's as the newspaper's nuts-and- bolts, meat-and-potatoes, black-and-white, and therefore noncreative, stories. They can be as thoughtful, amusing, interesting, evocative, or thought-provoking as you'd like." |
I.J. SCHECTER is the author of 102 Ways to Earn Money Writing 1,500 Words Or Less (published by F+W Media, Inc.). He is a bestselling author and an award-winning interviewer and essayist. His work appears regularly in top publications throughout the world.
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"When writing about physical actions, how-tos are almost always organized in time sequence. Readers must follow directions in order or they won't get the promised results. When writing about intangible actions, it may be harder to decide which comes first...Sometimes it progresses from the general act to the specific, or from easy to hard. Sometimes the most interesting points are interspersed with less interesting ones to keep the reader moving along." |
FRANKLYNN PETERSON and JUDI KESSELMAN-TURKEL are the authors of The Magazine Writer's Handbook (Univ. of Wisconsin Press). Both currently publish the newsletter CPA Computer Report. They have written many hundreds of articles for publications such as Family Circle, Popular Mechanics, Fortune, and Redbook.
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"In writing how-to articles, books, and publications, start with a careful outline to provide a logical order of tasks ... Introduce your topic or chapter; present the problem, challenge, or demonstration you will be writing about; describe each step in detail, and then describe your finished accomplishment. Add resources at the end for readers who want to pursue more information, and do not forget to add your contact and ordering information." |
PRISCILLA Y. HUFF is the author of Make Your Business Survive and Thrive! (John Wiley and Sons). She is a freelance business writer/author of the best-selling 101 Best Home-Based Businesses for Women, 3rd ed.; A Self-Employed Woman's Guide to Launching a Home-Based Business and other related books.
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"A how-to article is a great way to make a sale. Certain magazines run how-tos every month. The trick is to research which ones regularly publish them, then get the submission guidelines from the publishers you like. Check out back issues from your local library to see what the magazines' themes were for the past twelve months so you don't send them a pitch about something they've recently run." |
TINA P. SCHWARTZ is the author of Writing And Publishing: The Ultimate Teen Guide (Scarecrow Press). Now a full-time freelance author, Schwartz has six books forthcoming in 2012, and is a regular contributor to AOL's on-line newspaper www.Patch.com.















