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Top : BUSINESS WRITING : HOW TO WRITE MORE POWERFULLY FOR PR, OFFLINE AND ONLINE by Suzan St Maur
Article:
HOW TO WRITE MORE POWERFULLY FOR PR, OFFLINE AND ONLINE by Suzan St Maur
Summary: Time after time after time I’m called into companies and asked to comment on why the PR coverage they get in the media is so poor. 99 times out of a 100 it’s because they’ve issued press releases that are only of interest to themselves and their bosses. And yet when I point this out to them they can’t understand it. ... (
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Top : BUSINESS WRITING : HOW TO WRITE MORE POWERFULLY FOR PR, OFFLINE AND ONLINE by Suzan St Maur
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