Some call them "tag lines"; others
refer to them as"catch lines" or "tie-in-slogans." Whatever the words used to
refer to them, they are perhaps the most important part of your promotional
writing.
Do you recognize any of these? :
"Like a rock..."
"Fly the friendly skies..."
"It's the real thing !"
"Quality is job
number one"
"The quicker-picker-upper" Most of those tag lines
are recognizable by us without even including the name of the company or
product.
They summarize in a very few words the essence of the thing
they are promoting. They communicate a good, positive feeling or relationship
to the product. They do it with a simple,memorable phrase that is easily
repeated.
The shorter the description is, the more challenging it is
to write. Anyone can write a 500-word description of a product or service. Now
try doing it with 5 to 10 words ! Each word you choose is very important to the
message.
HERE ARE SOME TIPS for writing good taglines for your
business offer.
1) Start by noticing ads on billboards as you
drive down the road.
Billboard advertisers have but a couple of
seconds to grab your attention and sell their product or service. Usually their
copy is going to be a very good tagline with a picture of the product or
service. These are great examples of how to write effective taglines.
2) Notice other media forms like magazine and newspaper display ads,
business cards, brief radio and TV commercials.
Observe the thing that
caught your attention and makes the message easily remembered. It's usually a
concise and well-written tagline.
3) Write down everything you
can think of that relates to your business. You may even start with a narrative
description in paragraph form.
4) Now, make a list of the top
25 or 30 things that are important and worth mentioning.
Whittle that
list down to 8 or 10 of the most important things you wish to say.
Now
eliminate repetition or things that are not really that necessary to your
product or service.
Get your list of words or phrases down to 3 or 4
central elements.
5) Based on your final core selection, make
up some phrases that will serve as your taglines for consideration. Keep them
short and use simple, everyday language.
Which of these taglines would
you remember best? :
"Joe's auto repair shop, the lowest-prices and
the best service"
OR
"Quality Care For Your Car !"
=====
"The Best Tax Service Anywhere Around The Town !"
OR
"Your Tax Experts At Work !"
=====
"Emergengy
ambulance service available 24-hours a day"
OR
"When Minutes
Count!"
Well, you get the idea!
Do some test marketing
with your final two or three best taglines. Discover the one that works best
for you and incorporate it into all of your promotional messages.
Remember, like any of life's endeavors, experience and practice help to
improve your skills level. If you want to be a good writer, write a lot!
Best of luck with your promotional efforts.
About the
Author: Larry is both a publisher and webmaster with more than 10 years
working on line. His background is in radio,TV,and sales. KEEP UP WITH THE
JONESES- Easily publish your own articles to reach thousands of readers and
webmasters.
http://tinyurl.com/33hwd 
