I remember the first time a client
offered me a case study writing assignment.
I was petrified.
It was early in my freelance writing career and I didn't even know what one
looked like. I had a lot of questions. "What the heck is a case study?" "How
long is it?" "What is the format?" "How much do I charge?"
I didn't
have a clue.
Of course, these days, I know more. A lot more. In fact,
I write dozens of case studies for clients each year.
Case studies now
rank high on my list of the most fascinating -- and lucrative -- projects I
handle. (I'm sure glad that client offered me the job all those years ago!)
If you're unfamiliar with case studies, don't worry. They're really
quite simple. A case study is just a fancy name for a success story - the tale
of a happy customer and his or her experience using a product or service.
Lately, I've noticed that more and more companies need case studies
written, yet have difficulties finding writers who can do the job.
That spells OPPORTUNITY for you and me.
And it gets better.
Consider the following:
1. Case studies are not difficult to
write. They are similar in style and format to a newsletter
article. So if you can write one of those, you can write a case study.
2. Case studies are relatively short Usually about 400-800
words in length. Once you've gained a little experience, you'll be able to
knock one off in less than a day.
3. The formats are standardized
Unlike ads and direct mail, you won't get stressed out by having
to come up with a dazzling new concept or killer headline. The basic structure
of a case study is remarkably simple. All that's required of you is to get the
facts and write a good piece.
4. Case study writers are in demand
More companies are scrambling to get case studies written today
than ever before. I can't give you an exact figure but, in my opinion, the
demand for case study writers has increased significantly over the past couple
of years.
5. There is little competition I'm not sure
why, but few copywriters go after this market. Some may not know it exists.
Others may mistakenly think that case studies are dull or technical. Not true!
Case study writing is storytelling. It's fun.
6. Case studies pay
well Surprisingly well. Now you won't get the superstar rates paid
to big-league direct mail copywriters. But most clients do pay handsomely for
case study writing. Earning $100 per hour is not an unreasonable expectation
for an experienced writer. I know many who earn a lot more.
Right now
the case study market is booming. Why not jump in and get your share of these
fascinating and lucrative writing gigs?
ABOUT THE AUTHOR
Steve Slaunwhite helps copywriters and business writers attract more
clients. Get your free marketing workbook today at:
http://www.forcopywritersonly.com 
