I have often heard writers ask if guest blog posting is worth it. Some people will say no, that it's a waste of time. But I say it's notif you use your time wisely.
One can easily get caught up in writing blog post
after blog post since they are usually short and many blogs have themes, making
it easy for you to come up with a topic of interest. Another thing about guest
blog posting, and this is a down side, is that you don't get paid for your time
or your piece on most occasions. This is where using your time wisely comes
I am presently spending a lot of
my time promoting my novel that recently came out, writing my next novel, and
working on various articles, stories, and assignments that pay. Those things
alone keep me extremely busy. Trying to fit guest posts in can be almost
impossible. However, I need to make sure I spread the news about my book, reach
people whom I have not reached before, and continue to get my name out there so
that it begins to look familiar to people.
If you are considering guest
blogging here are some ways you can make it work for you without it taking over
Sign up to
receive a newsletter that lists blogs looking for writers. I use Cathy
Stucker's Blogger Link Up. (http://BloggerLinkUp.com/). I'm sure there are others, but I haven't taken the time to search them
out. This one works great for me so why waste time looking for more?
Once you sign up for a blog newsletter, scan through the
lists sent to you. Searching the Internet can be very time-consuming. You
may only plan to spend five minutes, but the next thing you know it's been two
hours and you have found nothing. I literally spend only a few minutes three
times a week, which is how often I get an email, scanning through the list
looking for those blogs that are a good fit for me.
Choose only blogs in your niche that can be profitable for
you. Many blogs allow you to post links. Don't guest post if they don't
allow links and don't pay (What's the point?). So if you have a recently
published cookbook, look for cooking themed blogs. This gives you more of a
chance readers will buy your book or follow you on your own blog, since you
know the followers of the blog enjoy cooking.
Look for blogs that have readers you want to reach. If
you write for kids, then target blogs for mothers. They will be the ones to
make purchases for their children. If you write for the Christian market you
will probably not find any buyers for your work on blogs that post erotica.
If possible, look at the number of followers or subscribers
a blog has. If the blogger is new to the Internet and only has 24
followers, this may be one you want to skip. Bookmark it to your favorites if
you feel it's a perfect match for you and your writing so you can go back to it
later when the following has had a chance to grow.
Look for professional and well-established blogs. The
readers of these blogs keep updated with new postings, ensuring they will be
more than likely to read your post.
Make sure the blog hoster allows link backs with your
post. If readers can't simply click on a link to find out more about you
then you've accomplished nothing. You want to make yourself as easy as possible
on the blogs where you have posted. Make sure they did actually post your
blog when they said they were going to. If they are dependable you can always
choose to guest post once again. If they are not dependable, don't bother with
activity. Watch your website that you link back to or book sales during the
time your blog was posted. Have more people come to your site? Did you notice
an increase in sales that day? If so, offer to guest post again.
Thank the blog hoster. If you have written a book give
her a copy. Maybe she will later write a review and post that for you as well.
Use other social media when she has posted your blog to let those in your
circles know about it. She will appreciate the reach you are able to send to
blogging is a good opportunity for writers in all genres to get their
name out there a little more and to find new readers. However, you must be wise
in your guest blogging efforts. Following the tips above can help you neither
waste time nor effort.
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How to Make Guest Blogging Worth Your Time
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